Insights

The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.

The Reputation Council brings together senior communicators from some of the most respected corporations around the world. Its feedback sessions provide an opportunity to discuss the business of reputation management and to share experiences and insights.

The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.

As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.