Mobile

Ipsos Encyclopedia
Ipsos Encyclopedia Publication

Ipsos Encyclopedia - Mobile Advertising

Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps.
Device Agnostic
Device Agnostic Publication

Device Agnostic

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
AppLife
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Smartphones continue to transform our lives
Mobile Publication

Smartphones continue to transform our lives

The rise of smartphones has transformed lives globally. Specifically in Hong Kong, 77% of consumers never leave home without their smartphone.
Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time
Mobile Survey

Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time

New Brand Shout Research Solution Taps into Smartphone Technology, ‘Always Connected’ Culture to Capture ‘In-the-Moment’ Insights
Press Release: Job Hunting & Social Media
Social Media Survey

Press Release: Job Hunting & Social Media

Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.
Newspaper Survey

Infographic - Hong Kong Dailies Landscape

Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
Hong Kong smartphone Landscape - Infographic
Mobile Publication

Hong Kong smartphone Landscape - Infographic

As the price of Smartphones has decreased, and the additional functionalities they provide, especially in terms of communications, become the norm for society, it is normal than smartphones are now becoming mainstream.
Mobile Survey

September - BE Asia 2012/Business Elite Use of Digital Media Surges

BE Asia 2012/Business Elite Use of Digital Media Surges
Mobile Publication

White Paper: The future of shopping in the palm of your hands

Smartphones have become increasingly indispensible to people around the world.
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