Path to Purchase

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

Humanising omnichannel means seamless customer journeys are just the start.

Getting an accurate and complete answer to the question of who you compete with is critical.

The power of an empathetic organisation.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.

Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.

You are cordially invited to the event- "The Future of Influence, Recommendation & Purchase".