Shopper

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.

People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

Seven steps to building a successful mystery shopping programme and increasing return on investment.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

Integrating retail into consumers’ everyday lives

A new framework for understanding consumers’ propensity to switch

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.