Shopper


80% of Global Influentials consistently influence buying decisions

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.
Pricing Survey

Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis

People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
Consumption Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Shopper Publication

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Mystery Shopping Publication

Designing a ‘Smarter’ Mystery Shopping Programme

Seven steps to building a successful mystery shopping programme and increasing return on investment.
Economy Survey

High food prices are taking a bite out of budgets

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
Shopper Publication

Beyond omnichannel to convergent commerce ecosystems

Integrating retail into consumers’ everyday lives
Shopper Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Shopper Publication

Short hits of retail truth

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.