You are cordially invited to the event- "The Future of Influence, Recommendation & Purchase".
A consumer’s path to purchase a product or service is a complex journey, involving numerous on and offline encounters.
|What is universally agreed upon, however, is the need to be in the moments that matter for these customers, minimizing barriers and ‘pain’ points which can lead to missed opportunities. We plan to explore how using innovative techniques can enhance our understanding of the customer journey, from the initial ‘trigger’ down to the digital or physical store, and how successful brands have leveraged this for greater impact. At this occasion, we will unveil an exclusive study on Mainland China outbound travel, to decipher Chinese tourists’ path to purchase, and what and how various touchpoints impact their purchase decisions.|
Date: 18th Oct 2016 (Tuesday)
Registrations & Breakfast: 8:30am
Presentation: 9:00 – 10:30 am
- Understanding Path to Purchase in an evolving retail & digital landscape
Stuart Wood – President, Ipsos Path to Purchase
- Retail Telemetry - for better decision making
Peter Luff – President, Ipsos Retail Performance
- Case Study: Path to Purchase - Mainland China outbound travel
Annie Chan – Executive Director, Ipsos HK
Live Demo & Exhibition: 10:30 am
Venue: Excelsior Hotel, 281 Gloucester Rd, Causeway Bay, Hong Kong
Questions or Registration Issues?
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