Shopper

Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
shopper
Shopper Publication

Ipsos Views: The evolution of shopper behaviour

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.
shopping
Shopper Publication

What can retailers do to understand customer behaviour?

For every retailer, the holy grail is to truly understand the customer journey, from the minute they enter the store to the moment they exit. But short of following customers around, where do you start?
shop alongs
Shopper Publication

Shop-alongs

Shop-Alongs are interviews done with pre-recruited shoppers of the relevant target.
Case Study - Luxury Fashion Brand
Pricing Publication

Case Study - Luxury Fashion Brand

Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands. Find out more from the case study.
Are Consumers Irrational?
Consumer Behaviour Publication

Are Consumers Irrational?

Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
American Apparel Brands Craze in Hong kong
Shopper Publication

American Apparel Brands Craze in Hong kong

Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY.

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