80% of Global Influentials consistently influence buying decisions
Brand Influencers

80% of Global Influentials consistently influence buying decisions

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Mind or Machines: Exploring AI moderation and when to use it - Ipsos
Artificial Intelligence (AI)

Mind or Machines

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Innovation

Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list

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About Ipsos

Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.

About IPSOS
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authenticated, proprietary panelists

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Featured Insights & Publications

Employment Survey

Ipsos Unveils Key Challenges for Hong Kong Workforce: Lagging Confidence and a Gendered…

New analysis from Ipsos expert highlights a critical confidence deficit among employees and encourages business leaders to address the dual impact of AI on efficiency and gender equality.
Employee Relationship Management Publication

Empowering People Teams; Navigating 2025 and beyond

Customer Experience Publication

CX Global Insights 2025: Unlocking the Future of Customer Experience

Healthcare Publication

Does Everything Really Cause Cancer?

Environment Publication

ESG Priorities for Multinational Corporations

Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

Brand Health Publication

Generational Marketing: Breaking free from stereotypes

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Global Opinion Polls

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June 2025: Global consumer confidence rises for first time in five months

June 2025: Global consumer confidence rises for first time in five months

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Ipsos completes the acquisition of The BVA Family

Ipsos completes the acquisition of The BVA Family

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