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Social Listening

Bringing the Patient Voice to the Fore
Healthcare Publication

Bringing the patient voice to the fore

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments.
We don't need to talk about ads
Advertising Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
What the Unknown unknows
Big Data Survey

Unpacking Unknown Unknowns

A run-through of the what, why, and how of unknown unknowns in social intelligence.
Navigating the "too much information" age | world of constant data flow | Ipsos
Social Listening Publication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Disruptive technologies | Cyclone | Climate change | Ipsos | Data collection
Social Listening Survey

Disruptive technologies: How data is collected when you can’t get on the ground

Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
Using Social Intelligence for a Sharper Vision of Your Brand and Category
Social Listening Publication

Using Social Intelligence for a Sharper Vision of Your Brand and Category

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
Ipsos HK Seminar: APAC Online Retailing
Social Listening Event

[WEBINAR]Ipsos HK Seminar: APAC Online Retailing

Join us on Thursday 29th October for an exclusive Online Retailing Seminar.
Web Listening Publication

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.