Video: Ipsos UU – Bringing Life to Life

Real People don’t always act real. They lie, pretend and imagine. But that’s OK – there are ‘layers’ of truth, and each layer tells a story. So to understand Real People we need to jolt them out of autopilot, take them out of their comfort zone and unearth their instinct.

 

Real People don’t always act real. They lie, pretend and imagine. But that’s OK – there are ‘layers’ of truth, and each layer tells a story. So to understand Real People we need to jolt them out of autopilot, take them out of their comfort zone and unearth their instinct.
We call this HOT research.

 

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