[PRESS RELEASE] - Ipsos Happiness Index 2025

Indonesians Are Happier Than the Global Average 

and Developed Countries in Asia

Jakarta, 21 March 2025 - In celebration of International Happiness Day, Ipsos, one of the world's leading market research companies, has released its latest Happiness Index 2025 report. The findings reveal that 79% of Indonesians consider themselves happy, a figure that surpasses the global average (71%) and developed Asian countries such as Japan (60%) and South Korea (50%).

The report also highlights those developing Asian countries, including India (88%), Thailand (79%), and Malaysia (77%), report higher levels of happiness compared to developed nations in the region. This suggests that economic and social factors in developing countries may contribute to a higher sense of happiness compared to developed nations, where higher living pressures are more prevalent.

Greater Optimism for the Future in Indonesia

In addition to high happiness levels, more than half of Indonesians (76%) are optimistic that their lives will improve in the next five years, a figure that is significantly higher than the global average (53%).

This optimism aligns with trends in other developing Asian nations such as India (78%) and Thailand (69%), which show greater confidence in the future compared to Japan (15%) and South Korea (38%).

Key Factors Contributing to Indonesians' Happiness

When talked about the biggest contributors to their happiness, Indonesians highlighted the following top three factors:

- Feeling Valued and Loved (58%)

- Having a Sense of Purpose in Life (36%)
- Financial Situation (35%)

This indicates that social connections, life purpose, and financial stability play crucial roles in shaping happiness among Indonesians.

Challenges That Remain

Despite the high levels of happiness, Indonesians still face challenges, particularly in the economic aspect. The three main factors contributing to unhappiness are:
- Financial Situation (73%)
- Living Conditions (43%)
- National Economic Situation (32%)

These findings indicate that while Indonesians generally feel happy, concerns over financial well-being and the country's economic conditions remain significant.