Reconnecting With Your Consumers

Connected segmentation tools to keep up with the evolving consumer needs

Ipsos Market Understanding & Segmentation

 

Ipsos has deep segmentation experience that enables us to help define growth objectives, select variables that drive brand choice, analyze results and ensure the segmentation is embedded in your organization. Our approach goes beyond attitudes to include behavioural measures like consumption and spending and uses social data to enrich segment profiles.

We pride ourselves on our ability to help clients solve a range of strategic business challenges through leading-edge, integrated solutions.

 

Key Business Questions
Answered:
• What targets should I focus on and how do I connect with them?
• How do I fuel our innovation pipeline in different markets?
• How do I improve CRM targeting?

 

Find the answers by acessing our brochure on below.

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