Consumption


Brands Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Consumption Publication

Passenger Vehicle and Motorcycle Lubricant Market in Indonesia

Ipsos predicts that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
Food & Beverage Publication

Southeast Asia New Year, 2017 - New Opportunities

Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
Consumption Publication

Affluent Population Increases Influence in APAC. But What About Women?

Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
Trends & Prospective Publication

ASEAN Automotive: A Huge Potential

As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
Consumption Publication

Indonesia’s Aquaculture Industry: Key Sectors for Future Growth

The main growth driver for Indonesia's fisheries is the fact that key commodities such as fish and shrimp continue to enjoy strong demand domestically and abroad respectively. The main domestic factor is the fact that the archipelago nation of more than 250 million people is a major consumer of fish. Fish consumption per capita was estimated at 33.76 kg / year in 2014. Thanks to wide coastline and warm tropical climate, Indonesia has become one of the top 4 nations in fishery production.
Trends & Prospective Publication

Indonesia's Growing Automotive Aftermarket Landscape

Indonesia’s developing used car market is gradually becoming more structured due to the greater availability of flexible financing terms, standardized and authorized dealership channels and better transparency of information.
Consumption Publication

The New Lubricant Trade In ASEAN - A Promising New Era

Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
Trends & Prospective Publication

Oppotunities And Challenges In Indonesia's Automotive Industry

ASEAN is host to two of the world's most important emerging markets for Automotive - Thailand and Indonesia. In our latest automotive publication our Automotive team provide you with an outlook on the Indonesian automotive industry in 2020, including the opportunities and challenges that automotive OEMs and parts manufacturers will need to address.