The General Data Protection Regulation issued by the European Union (“GDPR”) and effective 25 May, 2018, is a further evolutionary step in the protection of the privacy rights of individuals (for example, tighter restrictions around consent, the right to be forgotten, the type and amount of personal data that can be utilized, data access and security, etc.) beyond those protections that have already been in place for some time in the European Union and in many other countries around the world.
As such, the protection of personal data is, and always has been, a top priority for Ipsos as a leader in the Market Research industry and producer of information about people. Ipsos is compliant with the guidance and requirements of the professional code of conduct applicable to all registered market research companies (ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics1) and all current existing local regulations, especially as far as the protection of respondents’ data is concerned.
In addition, for many years, Ipsos has adopted the 4Ss approach in its business. The 4Ss stand for Security, Simplicity, Speed and Substance, with IT Security and Information Management policies being an integral part of Ipsos’ policies for many years.
Ipsos took a proactive approach to ensure the safeguarding and protection of the personal data of its customers, respondents and employees. To that end, last year, Ipsos launched a global privacy programme led by a multi-disciplinary team (i.e., its CPO, IT, Legal, Quality, HR and Marketing & Communication departments) to work on achieving GDPR compliance by 25 May 2018, focusing first on the European Economic Area (EEA) countries. Moreover, by the end of 2018, Ipsos intends to also implement the GDPR requirements in all 89 countries where it operates.
Should you have a GDPR query for Ipsos MRBI, please scroll down to the blue box at the bottom of this page and use the contact form. Your query will be dealt with by the Data Protection Office (DPO) for Ireland.