Innovation & Knowledge

Consumer & Shopper

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
31 May 2019
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
8 November 2018
Retail

Features

Discover Ipsos MRBI/JNLR

The latest JNLR/Ipsos MRBI report into radio listening is available here. It covers a 12-month period.

Ipsos MRBI/JNLR

See also:

Consumer & Shopper

Using Social Intelligence for a Sharper Vision of Your Brand and Category

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
17 July 2017