Ipsos Brandshout January 2023
Ipsos Ireland Omnipoll asked 1,000 adults aged 15+ to recall an advertisement they have seen or heard recently anywhere. You can download the PDF version of the chart below.
Guinness was the most recalled ad in January, the Brandshout poll shows. The stout brand moved up from fourth place in December, followed by Lidl, Dunnes Stores and Aldi, with Coke and SuperValu sharing fifth spot.
