Ipsos partners with PGA in “Golf for All” research project
The PGA (Professional Golfer’s Association) has commissioned Ipsos with research to evaluate the golf market in all its forms, including interest and participation levels, across the UK and Ireland. So far two waves of research have been conducted via Ipsos Omnipoll, accessing a nationally representative sample of 1,000 respondent each time.
The following report looks at some of the key groups of golfers, the many different formats they play on and off course (inc. driving ranges, simulators and adventure golf) and their attitudes towards the game. The report also looks at how The PGA and the golf industry can look to engage more people to play golf, in all its forms, and enjoy the many benefits that it brings.
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