Ipsos MRBI, in partnership with Nutricia Medical and The Alzheimer’s Society of Ireland, have been honoured with Research Excellence Awards 2017 from the Marketing Society in two categories, Public Policy and Social Research and the overall Grand Prix winner. These awards, now in their 9th year, recognise market research excellence across the entire industry in Ireland and Ipsos MRBI retained its Grand Prix crown from 2016.
The winning project, entitled “Dinner With Dementia”, sought to better understand how dementia can affect nutrition and diet, in order to develop communication materials to provide guidance and advice, created by people with dementia, for people with dementia.
This ground-breaking qualitative and quantitative research inspired the creation of an information booklet, Eating Well With Dementia, filling a significant information gap and generated widespread media coverage. 50,000 booklets were produced and are helping people with dementia all over Ireland right now (and available via www.alzheimer.ie).
Judges commented that an extremely challenging context for research was addressed with an innovative, sensitive and meaningful methodology, with a great understanding of the challenges facing dementia patients in meeting nutritional needs.
Tarik Laher (Director) from commented; “We are thrilled with this double award win, which is proof of the value, insight and methodological excellence that this research has delivered. It would not have been possible had people with dementia not shared their stories and opinions so openly and honestly and this win is a testament to them. We hope that the learnings from this project help lay the foundation for better nutritional care for those with dementia into the future.”