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Ipsos MRBI Brandshout August 2021
Vodafone jump one place to take the top spot for the August BrandShout, followed by Aldi holding second position, joint with Lidl. Bank of Ireland in fourth, with new comer Specsavers at fifth position.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Ipsos MRBI/IPHA COVID Vaccine Tracker - August 2021
COVID-19 vaccine hesitancy drops 36 points in 10 months, says Ipsos MRBI tracker survey for IPHA.
Just 9% of people say they won’t get vaccinated for COVID-19 or still have to decide. -
Women in Advertising
The power of positive representation for a better society and a more successful brand
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What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
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Supporting the IHF’s Heart Health Campaign
Results of Omnipoll research conducted in July are supporting the launch of the Irish Heart Foundation’s new campaign “Reboot Your Life” which aims to encourage men in particular to review their lifestyles and make vital, sustainable changes to improve their heart health.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Ipsos has been ranked the most innovative research company in the world
For the third year in a row, Ipsos has been ranked by Greenbook as the most innovative research company in the world. The goal of Ipsos is to help our clients understand the world around them, and employing new technologies and new thinking is essential to achieving this goal.