Creating Winning Products: Insights from Global Sensory Research Expert Josef Zach!

Eager to craft products that not only satisfy but also delight consumers, outshine the competition, and optimize costs? Are you keen on discovering how Product Testing is transforming with advancements in AI, GenAI, and Synthetic Data? Join us for an exclusive webinar tailored specifically for R&D and Product Testing enthusiasts. 

Ipsos Global Director of Product Testing, Josef Zach, is in town and we invite you to a webinar with him. With over 30 years of extensive experience in setting and managing QDA and sensory panels, as well as spearheading new product development, Josef will share invaluable insights into sensory and analytical testing. 

What to Expect:-

  • Quick run-through of Foundational Principles.
  • Deep dive into the future of Product Testing
  • Learn how AI and Synthetic Data will revolutionize our approaches
  • Leverage his wealth of experience in Product Testing

Get in touch to learn more about sensory research

 Click here to learn more

Ipsos India Webinar: Creating Winning Products

 POV released by Ipsos

Several reports were released.

Two Column Layout with Images

We’re More Than Our Senses

Product testing

This White Paper talks about our Total Product Experience framework which shows our experiences are an amalgamation of 3 forces(sensory, knowledge and context) 

Power of Product Testing with Synthetic Data

b.	Power of Product testing with Synthetic Data

This White paper talks about how synthetic data augmentation can make product testing agile and can help save time and costs.

Customer Experience