Ipsos Life Aspirations 2026 study finds career stability, homeownership and family milestones continue to define success, while uncertainty around achieving these goals carries significant emotional consequences
This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.
This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.
The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.
This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.
