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  Consumer insights News

  Human-Led. AI-Accelerated. Ipsos UU Rewrites the Rules of Qualitative Research

  Ipsos unveils a new qualitative paradigm—combining continuous communities with digital twins, AI-powered moderation and the EDGE framework to deliver faster, culturally grounded, and decisively human insight.

  23.04.26
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  Global Advisor Press release

  A World Divided: Southeast Asia and India Stand Out as Optimism Holds Firm

  Most Global Markets Remain Downbeat, with Widespread Concern About the Future

  07.04.26
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  Sustainability Press release

  Gen Z and the Plant Powered Plate: Young Indians Are Fueling the Next Wave of Plant-Based Food Growth

  PBFIA–Ipsos report reveals how India’s digitally connected, health-first Gen Z is accelerating the rise of plant-based foods, with the potential to reach ₹5,500 crore by 2034.

  10.03.26
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  Shopper Press release

  From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

  Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.

  05.02.26
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  Innovation News

  Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list

  This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

  18.11.25
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  Reputation Press release

  Ipsos Unveils Reputation Council Report 2025

  Strategic silence becomes a core communication strategy amid persistent turbulence, according to the Ipsos Reputation Council Report 2025.

  21.10.25
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  Artificial Intelligence News

  Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights

  Synthetic Data offering is now ready to take to clients.

  24.06.25
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  Consumers News

  Ipsos India announces launch of Total Access – providing widest reach of consumers using 5 key modes

  All Ipsos solutions now come powered with Total Access

  06.06.25
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  Social Listening News

  Ipsos Synthesio launches Express Insights delivery

  Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence.

  16.05.25
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  INDIAN CONSUMER MARKET News

  Ipsos bags 2 key awards at the MRSI Golden Key Awards 2024 – The Most Effective Storyteller & The Best Developmental Research

  The MRSI Golden Key Awards, identify, recognize and fete excellence in India’s market research and insights industry.

  25.02.25
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  Communities News

  Ipsos unveils Ipsos Consumer Voice

  The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone

  12.10.24