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Latest News & Press Releases

Artificial Intelligence News

Unlock your Brand's AI visibility with Ipsos Synthesio's GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

26.05.26

Consumer Confidence Press release

Consumer confidence experiences sharpest decline since COVID and brand trust hits a new low in Asia Pacific

15.05.26

Corporate News

Ipsos appointment of Alexandre Boissy as Deputy Chief Executive Officer

04.05.26

Consumer insights News

Human-Led. AI-Accelerated. Ipsos UU Rewrites the Rules of Qualitative Research

23.04.26

Global Advisor Press release

A World Divided: Southeast Asia and India Stand Out as Optimism Holds Firm

07.04.26

Artificial Intelligence 24.06.25

Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights

Consumers 06.06.25

Ipsos India announces launch of Total Access – providing widest reach of consumers using 5 key modes

Ipsos Synthesio Express Insights delivery

Social Listening 16.05.25

Ipsos Synthesio launches Express Insights delivery

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Sustainability Press release

Gen Z and the Plant Powered Plate: Young Indians Are Fueling the Next Wave of Plant-Based Food Growth

PBFIA–Ipsos report reveals how India’s digitally connected, health-first Gen Z is accelerating the rise of plant-based foods, with the potential to reach ₹5,500 crore by 2034.

10.03.26
Shopper Press release

From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.

05.02.26
Innovation News

Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

18.11.25
Reputation Press release

Ipsos Unveils Reputation Council Report 2025

Strategic silence becomes a core communication strategy amid persistent turbulence, according to the Ipsos Reputation Council Report 2025.

21.10.25
Artificial Intelligence News

Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights

Synthetic Data offering is now ready to take to clients.

24.06.25
Our Newsletters

Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.
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Consumers News

Ipsos India announces launch of Total Access – providing widest reach of consumers using 5 key modes

All Ipsos solutions now come powered with Total Access

06.06.25
Social Listening News

Ipsos Synthesio launches Express Insights delivery

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence.

16.05.25
INDIAN CONSUMER MARKET News

Ipsos bags 2 key awards at the MRSI Golden Key Awards 2024 – The Most Effective Storyteller & The Best Developmental Research

The MRSI Golden Key Awards, identify, recognize and fete excellence in India’s market research and insights industry.

25.02.25
Communities News

Ipsos unveils Ipsos Consumer Voice

The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone

12.10.24
Employer News

Ipsos Named 2024 Best Workplaces in Asia

Ipsos is ranked 41st among top 100 companies in the category small and medium businesses

29.08.24
Artificial Intelligence News

Ipsos announces launch of Ipsos PersonaBot, a groundbreaking AI powered solution to enhance segmentation research

Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.

03.07.24