About IndiaBus
An omnibus solution that lets you feel the pulse of urban Indian consumers providing speed and geographical coverage at fraction of the cost of custom research.
An end-to-end omnibus solution covering urban Indians, designed to meet your needs on sample representativeness, geographical coverage and providing the uniqueness using hybrid techniques for field work.
What the Ipsos IndiaBus provides
- Fast answers
- Reliable data
- Research expertise whenever required
- Value for money
- Shared-cost survey vehicle launched fortnightly to nationally representative samples
- Best data collection method for your target market(s) and specific objectives
- High-quality standards, rigorous sampling framework, utilizing hybrid survey methodology
- Delivery of insights you can count on
Representative, robust sample
2200 highly engaged, well-profiled respondents.
Variable quotas.
Fast turnaround
Fixed dates for fieldwork - two waves in a month - screening and demographic questions pre-scripted.
Coverage
16 locations, spread across wide urban coverage.
Hybrid Methodology
A combination of offline sample and online, where you can access to pure affluent, NCCS A profile, in gated communities.
Ideal for
- Quick, short notice studies to test new ideas, awareness, attitudes, behaviours and perceptions
- Tracking something consistently on a monthly basis – Ad, Brand, KPIs, opinion poll/ feedback, get people’s reactions towards societal events and media
- Reach specific population segments among national representative sample (e.g.: young males)
- Launch Monitor - pre, mid and post campaign/ product awareness and opinion
- Consumer profiling category and brand penetration/ incidence check