Case Studies

Only 17% aware of Pakistan hosting the tournament

Only 17% aware of Pakistan hosting the tournament

Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest

Maha Kumbh Mela seen to boost local economy

Concern around the impact on environment surfaces

The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather

Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.

Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest

Political parties and politicians rank lowest on trust