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Insight Hub

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Featured insights & publications

Consumer Confidence Survey

Consumer Sentiment of Urban Indians rebounds in July, up 3.2 percentage points: LSEG-Ipsos PCSI July India wave

Sentiment up for economy, jobs, personal finances & investments

30.07.26

World Refugee Day Survey

Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims

20.07.26

Consumer insights Survey

Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

20.07.26

What Worries the World Survey

India ranks No. 3 in Global Optimism as Citizens Back Stability Today and Innovation for Tomorrow

08.07.26

Communications Survey

Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026

05.07.26

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

All content

What Worries the World Survey

Urban Indians upbeat on country, economy: Ipsos What Worries the World

Unemployment, graft, crime, emerge top concerns of urban Indians in May 2026

01.07.26
Consumer Confidence Index Survey

India’s Consumer Sentiment Dips in June Amid Fuel Crisis

Still Tops Global Consumer Confidence Index: LSEG-Ipsos PCSI;

Global consumer confidence shows uptick for second consecutive month;

Sentiment in Europe rises significantly

01.07.26
Obesity Publication

India's Obesity Crisis is a Market Shaping Force

Unpacking the Massive Shift in Consumer's Psychology

22.06.26
automotive Publication

The Geopolitical Catalyst

How West Asia Volatility is Rewriting The Indian Automotive Playbook

22.06.26
Sports Survey

FIFA World Cup 2026: A Global Spectacle Ignites Indian Fandom Despite Distance and Disruption Concerns

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

11.06.26
Artificial Intelligence Survey

On World Environment Day, 71% Indians Say AI’s Societal Benefits Outweigh Environmental Costs: Ipsos AI Monitor 2026

Western Markets Show Greater Skepticism;
India Sees Strong AI Adoption and Optimism, Alongside Nuanced Trust Dynamics;
New insights reveal Urban Indians are embracing artificial intelligence at scale while calling for transparency and responsible deployment

07.06.26
Consumer Confidence Survey

India Tops Global Consumer Confidence Rankings in May: LSEG-Ipsos PCSI

Stronger outlook on finances, investments and the economy lifts sentiment, even as job concerns linger.

28.05.26
Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

20.05.26
Consumer insights Survey

India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh

Industry Records Sustained CAGR of 6.5% Over Six Years
• Women direct sellers increase from 44% to 48% of the total direct selling workforce
• Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
• Wellness products dominate sales; cosmetics and personal care remain second-largest segment
• Maharashtra records the highest state-wise contribution with 15.3% share in gross sales

15.05.26
automotive Ipsos Voices

India Mobility Report 2026

The Paradox: Reconciling Public Transport Dominance with High Car Aspirations

13.05.26
Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

13.05.26

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