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  automotive Publication

  The Geopolitical Catalyst

  How West Asia Volatility is Rewriting The Indian Automotive Playbook

  22.06.26
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  Sports Survey

  FIFA World Cup 2026: A Global Spectacle Ignites Indian Fandom Despite Distance and Disruption Concerns

  Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

  11.06.26
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  Artificial Intelligence Survey

  On World Environment Day, 71% Indians Say AI’s Societal Benefits Outweigh Environmental Costs: Ipsos AI Monitor 2026

  Western Markets Show Greater Skepticism;
  India Sees Strong AI Adoption and Optimism, Alongside Nuanced Trust Dynamics;
  New insights reveal Urban Indians are embracing artificial intelligence at scale while calling for transparency and responsible deployment
  

  07.06.26
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  Consumer Confidence Survey

  India Tops Global Consumer Confidence Rankings in May: LSEG-Ipsos PCSI

  Stronger outlook on finances, investments and the economy lifts sentiment, even as job concerns linger.

  28.05.26
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  Generations Survey

  Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

  First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

  20.05.26

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  Consumer insights Survey

  India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh

  Industry Records Sustained CAGR of 6.5% Over Six Years
  • Women direct sellers increase from 44% to 48% of the total direct selling workforce
  • Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
  • Wellness products dominate sales; cosmetics and personal care remain second-largest segment
  • Maharashtra records the highest state-wise contribution with 15.3% share in gross sales
  

  15.05.26
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  automotive Ipsos Voices

  India Mobility Report 2026

  The Paradox: Reconciling Public Transport Dominance with High Car Aspirations

  13.05.26
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  Consumer Behaviour Survey

  Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

  9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
  These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
  

  13.05.26
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  Consumer Behaviour Ipsos Voices

  Impact of the Middle East Crisis on Urban Indians

  Ipsos Consumer Pulse is tracking shifts in consumer attitudes toward everyday consumption as events unfold.

  12.05.26
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  Global Advisor Survey

  Majority of Indians Concerned About Road Safety, Back Wide Range of Measures to Address It: Ipsos Global Mobility Survey 2026

  New global survey aligns with India’s national push on road safety, highlighting strong public support across enforcement, education, and safer infrastructure

  04.05.26
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  Global Advisor Survey

  India No. 2 in global optimism sweep: Ipsos

  72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians

  04.05.26