Insight Hub

All content

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  Consumer Behaviour Publication

  Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility

  This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.

  17.08.26
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  automotive Publication

  SEO Got Us Found. GEO Gets Us Recommended.

  The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

  17.08.26
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  automotive Publication

  The Human Side of Electrification: Future of Mobility is More 'Behaviour', Less 'Batteries'

  This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.

  17.08.26
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  What Worries the World Survey

  In a World of Growing Uncertainty, Singaporeans, Malaysians and Indians Remain Most Positive About Their Country’s Direction

  3 in 4 Indians say Economy in good shape

  12.08.26
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  Direct Selling Publication

  Indian Direct Selling Industry Outlook 2025

  A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.

  03.08.26
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  AI Publication

  Ipsos AI Monitor 2026 - India Report

  Excitement outpaces anxiety in the AI landscape among Indians.

  03.08.26
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  Consumer Confidence Survey

  Consumer Sentiment of Urban Indians rebounds in July, up 3.2 percentage points: LSEG-Ipsos PCSI July India wave

  Sentiment up for economy, jobs, personal finances & investments

  30.07.26
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  World Refugee Day Survey

  Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims

  Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims

  20.07.26
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  Consumer insights Survey

  Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

  Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

  20.07.26
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  What Worries the World Survey

  India ranks No. 3 in Global Optimism as Citizens Back Stability Today and Innovation for Tomorrow

  Economic optimism in India remains strong, with 75% of urban Indians confident about the economy, compared to just 36% globally.

  08.07.26
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  Communications Survey

  Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026

  • Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.
  
  • Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India
  
  • Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience
  
  • AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets
  

  05.07.26