Trends & perspectives


Ipsos Update Publication

Ipsos Update – January 2026

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
Trends & perspectives Publication

Beyond Beauty: Emerging Skincare Trends Redefining Innovation

The beauty category is evolving from a space of enhancement to one of engagement, care, and identity.
Public opinion Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

Urban India Abuzz with Festival Shopping Excitement

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
Women Survey

Indians among world’s most progressive on gender equality and unbiased views toward gender stereotypes: Ipsos IWD 2025 Global Survey

Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries

1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing