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Trends & perspectives

Trends & perspectives

Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

13.05.26

Panels Survey

Indians Track West Asia Conflict Closely; Deep Concern Spurs Spending Cutbacks

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

07.04.26

Indian Women Survey

Between Progress and Tradition: How Indians View Women’s Equality and the Enduring Appeal of the Retrosexual Man

Ipsos 29 market International Women’s Day Report

08.03.26

Ipsos Love Life Satisfaction 2026 Survey

Global Advisor Survey

India Ranks Lowest in Partner Satisfaction, Among Bottom Three on Love Life Satisfaction Index: Ipsos Global Survey 2026

The survey reflects gaps in emotional connection & fulfilment

12.02.26

Ipsos Update Publication

Ipsos Update – January 2026

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

05.01.26

Trends & Prospective Survey

Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

16.12.25

Trends & perspectives Publication

Beyond Beauty: Emerging Skincare Trends Redefining Innovation

The beauty category is evolving from a space of enhancement to one of engagement, care, and identity.

06.01.26

Public opinion Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

17.12.25