Ipsos Global Trends 2024

Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.

Ipsos Global Trends
The author(s)
  • Krishnendu Dutta Group Service Line Leader - Innovation, MSU & Strategy 3
  • Pallavi Mathur Lal Senior Director – Marketing and Knowledge
  • Shruti Patodia Research Director
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Ipsos Global Trends: The India Story 2024

Ipsos Global Trends 2024 - India Story | Embracing the Chaos of a Divided India

Understanding the nuanced trends and sentiments of its people is crucial in a country as diverse as India. Ipsos in India brings you the Ipsos Global Trends—The India Story 2024. This year, we explore the widening gap between Digital Indians and urban masses, reflecting the socio-economic and cultural shifts that are redefining our nation.

To access the full report, click here

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Understanding Asia:

https://www.ipsos.com/en-in/asia-pacific-open-digital-and-reform-transformation-concerned-about-pace-change-can-business-and

Consumers across the Asia Pacific region are overwhelmingly worried about the future, despite being AI and new technology converts, a new Ipsos report has revealed. 

Ipsos, the global leader in market research, today released its Global Trends: Understanding Asia report, which is designed to deep dive into the specific issues affecting the Asia Pacific region. 

The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.

To access the full report, click here


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The author(s)
  • Krishnendu Dutta Group Service Line Leader - Innovation, MSU & Strategy 3
  • Pallavi Mathur Lal Senior Director – Marketing and Knowledge
  • Shruti Patodia Research Director