Search
【事例紹介】 SNS分析を活用したマーケティング施策の最適化（日本語）
SNS分析を活用したマーケティング施策の最適化に関するケースをご紹介します（日本語）
-
The Rise of Conscious Eating
With growing realisation of the impact of food consumption on health, clean labels, transparency and authenticity in packaging and messaging are critical for F&B.
-
Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
-
High concern among Indians on impact of climate change, but fewer think they need to act: Ipsos People and Climate Change Report
India is the only market across 32 markets believing increase in global average temperatures by more than +1.5° C is not that big a deal.
-
Consumer sentiment shows upturn in March 2025; major upsurge in sentiment for economy and jobs: LSEG-Ipsos PCSI India
India tops 29 markets on national index score
-
Indians among world’s most progressive on gender equality and unbiased views toward gender stereotypes: Ipsos IWD 2025 Global Survey
Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
1 in 2 urban Indians have felt stressed to the extent that it impacted their daily life: Ipsos World Mental Health Day Survey 2024
A 31-nation Ipsos Global Advisor study conducted among 23,667 adults. India wave ran on the Ipsos IndiaBus platform covering 1800 adults face-to-face and 400 adults online.
-
Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Indians have a sense of onus on climate change but live in their own reality – new global survey by Ipsos on Earth Day
Misconceptions around climate actions needed versus those perceived to be impactful