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Psychological constructs of bringing back the focus - New normal, new rules during COVID-19 lockdown
By Pallavi Mathur Lal, Senior Client Officer, Ipsos in India.
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Coronavirus pandemic: What are the psychological effects of self-isolation?
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
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Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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