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How Ipsos Predicted the Exit Poll Right?
Meticulous planning, statistical rigour, high quality data collection, sophisticated analysis techniques and in-depth knowledge of doing it across the world, are the key five success factors for the success of News18-Ipsos in predicting the 2019 general election of India most accurately.
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71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey
Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections
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4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study
Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
10 years hence Indians foresee consumption of hard drinks surging
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Amit Adarkar, Ipsos India CEO picks up additional charge of Operations Director for Ipsos Asia Pacific
He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).
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Air Pollution, Global Warming & Overpopulation - top 3 environmental worries among Urban Indians: Ipsos Earth Day Survey
Hierarchy of environmental concerns defined by local affliction of markets
90% Indians concerned about non-recyclable product waste
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing
Ipsos India has diversified roles for two of its senior team members
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Consumer Confidence plummets in March 2019 by 6.8 percentage points: Thomson Reuters-Ipsos PCSI Study
Pulwama/ Balakot and war clouds play spoilsport