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71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey
Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections
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Air Pollution, Global Warming & Overpopulation - top 3 environmental worries among Urban Indians: Ipsos Earth Day Survey
Hierarchy of environmental concerns defined by local affliction of markets
90% Indians concerned about non-recyclable product waste
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Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018
A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
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Silvers – 60 is the New 30
Are Baby Boomers on marketers’ radar?
POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
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59% Indians hail India’s National Infrastructure: Ipsos-GIIA Infrastructure Survey
61% feel India needs momentum in infrastructure development, more so in local areas
64% Indians endorse privatization in infrastructure development -
First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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Food Habits of Indians: Ipsos Study
74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat
The study busts myths about Indians. Indians are making informed choices; experimenting; moving away from norms
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The impact of mobile and rapid digital adoption on how India consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.
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App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry
Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India -
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.