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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.
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Role Expansion for Vincy Jathanna, Executive Director- Observer, Ipsos India
Picks up additional charge of Ipsos Observer, MENA
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Ipsos India boosts leadership team in Public Affairs with senior level hiring
Hiring in sync with Ipsos’ positioning of domain expertise and client centricity
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Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey
Both, working in conjunction and even competing
Almost half of Indians polled commend government for encouraging entrepreneurship
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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Consumer Confidence surges in November: Thomson Reuters-Ipsos PCSI Survey
According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Spotlight: Saudi Arabia Travelers Report
As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the residents' travel habits