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Worries apart, 71% Indians feel India is moving in the right direction
Unemployment, graft and terrorism, top worries of Indians: Ipsos What Worries the World Survey
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customer Experience
Delivering a Return on Customer Experience Investment.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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Ipsos Survey on World Refugee Day
Paradox among Indians towards Refugees – 65% Indians want victims of war and persecution to be given refuge in India & other countries; 64% Indians do not want influx of refugees in India – feel they come for economic reasons
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.