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Cyber Coaxing: Nudge strategies in the age of AI
Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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Nationalism Reboot – Saving the Sari
Exhorting govt, marketing & advertising world, to promote the weaves
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Consumer Confidence of urban Indians, upbeat, surges by 3.3 percentage points in December: Thomson Reuters-Ipsos Primary Consumer Sentiment Index (PCSI)
Consumer sentiment around jobs has recovered after months of slump. Sentiment up for personal finance, investments and economy
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Ipsos Update - December 2019
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
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India bucks global trend of pessimism - 72% Indians believe India is headed in the right direction; 61% global citizens feel their country is on the wrong track: Ipsos What Worries the World Survey
Unemployment, graft and lawlessness top worries for Indians
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Consumer Confidence for India shows recovery in November 2019 of 2.9 percentage points; Diwali lights up the mood as marketers unleashed a bonanza for consumers: Thomson Reuters-Ipsos India PCSI
Mood upbeat for Economy, personal finance, investments; sentiment around jobs still downbeat
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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73% Urban Indians can afford (to buy) a new home: Ipsos Real Estate Affordability Survey
China and Saudi Arabia, other top markets with affordable homes.
Affordable home buying a distant dream for Hungarians, Japanese & Serbs
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.