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Ipsos Update - December 2019
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
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India bucks global trend of pessimism - 72% Indians believe India is headed in the right direction; 61% global citizens feel their country is on the wrong track: Ipsos What Worries the World Survey
Unemployment, graft and lawlessness top worries for Indians
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Consumer Confidence for India shows recovery in November 2019 of 2.9 percentage points; Diwali lights up the mood as marketers unleashed a bonanza for consumers: Thomson Reuters-Ipsos India PCSI
Mood upbeat for Economy, personal finance, investments; sentiment around jobs still downbeat
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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73% Urban Indians can afford (to buy) a new home: Ipsos Real Estate Affordability Survey
China and Saudi Arabia, other top markets with affordable homes.
Affordable home buying a distant dream for Hungarians, Japanese & Serbs
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.