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Is the Budget addressing the humble homemaker? POV by Krishnendu Dutta
The Union Budget will be unveiled by Finance Minister, Nirmala Sitharaman on July 5th - her maiden Budget as FM
Shopper Journey
Grow sales in an omnichannel world.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Amit Adarkar, Ipsos India CEO picks up additional charge of Operations Director for Ipsos Asia Pacific
He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Corporate Sustainability: Creating and Measuring Impact
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
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Ipsos India Research Paper adjudged best in Audience Poll Category: 28th Annual MRSI Seminar
The research paper showcased adaptation of counselling techniques for better understanding of deeply personal and sensitive issues.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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The transforming foodscape of India
Changing fast or changing slow? Seven key implications for the food sector