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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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73% Urban Indians can afford (to buy) a new home: Ipsos Real Estate Affordability Survey
China and Saudi Arabia, other top markets with affordable homes.
Affordable home buying a distant dream for Hungarians, Japanese & Serbs
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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71% Urban Indians adjudge Armed Forces, most trustworthy profession: Ipsos Global Trust in Professions Survey
Politicians voted most untrustworthy profession
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India ranks 9th on Happiness among 28 global markets: Ipsos Global Happiness Survey
Australia and Canada are tied at the top spot as happiest nations
Living conditions, physical well-being, personal safety and security, friends, feeling in control of life, emerged as some of the top determinants of happiness
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Opinion: The partial rebound
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning