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Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Online Transaction on the Rise: Ipsos Study
Online Banking usages in India has increased to 78% (a jump of 43% in 3 years) according to an online Ipsos study exploring the changes in shopping habits and environments.
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The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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47% Indians Prefer Company Certified Showrooms For Used Car
Price, less depreciation, social status upgrade via luxury cars make used cars ownership attractive. Negative perceptions of vehicle ROI, lifespan, stigma take sheen off used cars. About half (47%) Indians said that they would consider buying a Used Car from a Company Showroom; according to a new study by global market research company Ipsos.