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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Indians more optimistic in May, of country being on right track, on the back of Operation Sindoor: Ipsos What Worries the World
Terrorism jumps up +11 points to sit as the 3rd biggest worry of Indians
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Consumer sentiment lowers -1.6 percentage points in May 2025, on poor outlook for jobs and economy with Trump admin’s trade laws, job cuts and macro factors like global economic slowdown, wars: LSEG-Ipsos PCSI India
New tax regime spurs consumer spending and savings
India ranks 3rd on national index score across 30 markets
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Volatile Times and the need for Resilience
We are living in volatile times – the current global scenario, muted consumer sentiments in India over the last few months, and the recent conflict in the subcontinent, have created uncertainty all around, and a challenging environment for businesses.
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Hope around war in Ukraine ending in 2025 surges among Indians compared to 6 months ago: Ipsos Global attitudes to war in Ukraine
Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago
Indians and global citizens against their country being militarily involved in the conflict
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Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025
Consumers feeling the pinch already with financial stress
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India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World
Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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BEYOND THE GIG: Shaping the Future For India's Emerging Workforce
This article unfolds the current landscape of the gig economy in India, highlighting organisational and governmental roles in fostering a stable and inclusive job market.