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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained
A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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Achieving mindset change for sustained behavior change
Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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Biggest threats to India? 87% Urban Indians fear a terrorist attack taking place in India ; 87% fear a natural disaster occuring in India: Ipsos-Halifax World Affairs Global Threats Assessment Survey
75% Indians are confident that the government can deal with terror threats and 77% are confident of govt’s ability in dealing with natural disaster
77% urban Indians believe world became more dangerous over last year
India is ominous of all threats – of security, safety and wellbeing
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.