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Silvers – 60 is the New 30
Are Baby Boomers on marketers’ radar?
POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
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Regional Roles for Ipsos India Senior Honchos
Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of
Philippines, Indonesia & Vietnam as IT Head
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59% Indians hail India’s National Infrastructure: Ipsos-GIIA Infrastructure Survey
61% feel India needs momentum in infrastructure development, more so in local areas
64% Indians endorse privatization in infrastructure development -
World Affairs - Indians foresee dissonance: Halifax International Security Forum-Ipsos Study
Pessimism writ large. There is fear and concern about the future
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India ranks 12th on Misperception Index among 37 nations: Perils of Perception Ipsos Global Study
Indians falsely overestimate proportions of Immigrants, Muslims, Unemployment etc.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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App-based Ride hailing, Car Ownership Slug Fest. And what it means for the industry
Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India -
Consumer Confidence slides in December: Thomson Reuters-Ipsos PCSI Survey
The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, shows a drop by 0.6 percentage points over the previous month (November).
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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.