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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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Ipsos in India appoints Sonul Verdia as Customer Experience Vertical Head
Ipsos in India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey
Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections