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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study
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Concerns around Inequality less in India compared to other countries: Ipsos Equalities Index 2024
Women perceived to get most unfair treatment
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Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor
The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos India Happiness Report
Based on a year-long study, this report covers all 12 months of 2023 to tell us the state of happiness among Indians
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The Silent Struggle
The survey was commissioned by Mpower, a branch of the Aditya Birla Education Trust, and the Ipsos India Healthcare team were the Insights partner.
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Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey
92% in North Zone;
Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.