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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Flair Ivory Coast 2019: Are we one? 10 key points
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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Ipsos India’s Most Influential Brands of 2018
Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos in India
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018
A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
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The impact of mobile and rapid digital adoption on how India consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.