Search
-
Psychological constructs of bringing back the focus - New normal, new rules during COVID-19 lockdown
By Pallavi Mathur Lal, Senior Client Officer, Ipsos in India.
-
Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
-
Parkinson’s Law and its effects on team productivity
Agencies can get grip and increase efficiencies by rejigging the levers.
Author: Anthony Dsouza, Executive Director, Innovation, Ipsos in India
-
The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
-
The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
-
Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
-
2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
-
89% Urban Indians claim to be aware of UN Sustainable Development Goals: WEF-Ipsos Survey
Gender equality & empowerment of women & girls and sustainable consumption & production patterns, top 2 SDGs of Indians
-
Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
-
Keeping ‘AI in check’: Another tech giant apologizes for violating privacy
Almost half of those surveyed say AI use by companies should be more strictly regulated.