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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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Acquisition of Market Pulse International assets
Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
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Targeting Millennials Using Music Streaming Apps
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.