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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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India stays buoyant and ranks 3rd in optimism in November 2023: Ipsos What Worries the World global monthly survey
Inflation, unemployment, crime and violence, financial and political corruption and terrorism top worries of urban Indians
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Effect of Climate Change severe say 6 in 10 urban Indians & likely to worsen: Ipsos Global Views on Climate Change
6 in 10 Indians believe government and businesses are doing enough to tackle climate change
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey
Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.
93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity. -
Ipsos India announces leadership changes & role enhancements
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.
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Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey
Sentiment up for economy, jobs, personal finances and investments
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Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management
Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
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PM Narendra Modi achieves an approval rating of 65% in September 2023: Ipsos IndiaBus Poll
Popularity high in west zone with approval rating of 80%
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Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours
Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.