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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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World on the mend? Urban Indians & Global Citizens want a sustainable and equitable post COVID19 world
World Economic Forum-Ipsos Global Survey
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Joblessness worries urban Indians & global citizens alike – cited 2nd biggest worry in August 2020. COVID 19 continues to sit at the top
Ipsos What Worries the World monthly global survey
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Decoding emotional labyrinth of fragrances – commoditization to informed selection
Ipsos The Scent of an Emotion Study