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The AI-Driven Dealership: Transforming Automotive Retail
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
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Urban India Abuzz with Festival Shopping Excitement
Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
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Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor
Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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India emerges most optimistic market in March 2024 across 29 markets polled: Ipsos Global Advisor What Worries the World
Worry around inflation, unemployment & education diminishes significantly in March 2024