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Urban India Abuzz with Festival Shopping Excitement
Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
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Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor
Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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India emerges most optimistic market in March 2024 across 29 markets polled: Ipsos Global Advisor What Worries the World
Worry around inflation, unemployment & education diminishes significantly in March 2024
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Ipsos India ramps up team at senior level – enhances role of Archana Gupta; ropes in Malavika Mani
Bolstering teams for an ambitious 2025, when Ipsos turns 50.