Nostalgia

Is life getting better
Global Advisor Survey

Ipsos Global Study Reveals Strong Nostalgia Worldwide

Many Believe Life Was Better in 1975 Than in 2025
enduring appeal of nostalgia image
Trends & perspectives Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past