Innovation & Brand Strategy: Ipsos Marketing
OUR SOLUTIONS
Market Understanding
Market Understanding represents the foundation of nearly all marketing activities. Ipsos aims at understanding people, brands and markets to drive business growth.
Client context
How can I accelerate decision-making to keep up with the market?
How can I segment my consumers, shoppers, products or usage occasions?
How can I identify innovation platforms and unmet needs?
How can I better target my consumers?
How can I (re)position by brand?
How can I optimise my brand and product portfolio?
How can I identify stretching opportunities for my brand?
Solutions
Our experts help you to uncover, size and prioritise growth opportunities in the market, and to identify innovation platforms. Our solutions are linked to business outcomes, through advanced analytics and activation workshops.
We focus on:
New Usage & Attitudes with the integration of different sources of information
To help our clients keep up with the pace of business, Ipsos is moving from big foundational studies to rapid, multi-sourced, digital information. Our new Usage & Attitude approach integrates a variety of cutting-edge techniques to help accelerate the decision process:
- Social Listening
- Qualitative approaches
- Streamlined device agnostic surveys
- Additional modules like Brand Dip, Mobile Diary, Shopper and Pop-Up-communities
Smart Segmentation
There is no “one solution” but a number of pre-conditions for running a successful Segmentation study. We will help you choose the most critical segmentation variables for your business challenge, which will have a dramatic impact on the segments as well on the actionability of the results.
Market Structure
Our Market Structure work describes in detail how consumers organise products, brands and SKU´s while they shop, use and consume. We deliver structural maps with different domains that are enriched by need states, occasions, attitudes, usage and demographics.