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News & Events

Consumer & Shopper

Spotlight*Iraq: Online Shopping Behaviour & Attitudes

Iraq’s retail landscape is evolving as shoppers begin to embrace online convenience while continuing to shop in-store.
12 August 2025
Consumer & Shopper

Ipsos’ Jordanian Consumer Sentiment Index Q2 2025

Ipsos’ Jordanian Consumer Sentiment Index shows a 0.6-point decrease since the first quarter of 2025.
13 July 2025
Consumer & Shopper

Marketing Launches MENA’s First Consumer FinTech Survey

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
2 November 2017
Consumer & Shopper

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
3 May 2017